Bloging and the Perception of IT

i was reading this article about Microsoft and it’s push toward corporate bloging. It is a fascinating example of the use that the corporate world is now putting bloging technology to. It’s advertising but in the online culture of today a much more acceptable one.

That being said I think that it would do IT departments good to have some members of the staff to have blogs on their intranet sites to soften the image of IT. The same can be said of the executives of that same organization. These blogs do not have to be publicly available hence reducing some of the fear factor talked about in the Microsoft bloging article. This way corporate bloging can more easyly be introduced to your company, my company.